How do farmers get food to eaters?
Selling food directly from farm to fork (or perhaps with a short detour via a food hub!) has many benefits. But it also presents a few challenges. How do you move food, without it costing too much – either in time or money?
We decided that it was about time that someone tried to figure this tricky problem out.
In 2021, we’re piloting Open Road to try and do just that.
Open Road – a collaborative logistics pilot
We’re coordinating a network of farmers, food hubs, and social enterprises to work together on logistics.
The first experiment we’re running is for two on-the-ground delivery loops in Victoria. One will be running up and down the Hume Highway, working with hubs like Strathbogie Local, Wangaratta Farmers’ Market Hub, and Beechworth Co-op. The other will be running out to the south-east, working with hubs like Baw Baw Food Hub and Prom Coast Food Collective. Both loops will bring produce into Melbourne hubs and buyers, and will pick up produce to take back out to the regions.
We will be using this pilot to also understand how software, sharing resources, and collaboration between farmers and food enterprises can underpin better logistics options for a fair food system.
We’re starting this pilot with the hope that what we learn here can be scaled and introduce in other regions, first in Victoria, and then across Australia.
Are you a farmer, food producer, or food enterprise in one of our two pilot regions? Or are you keen to see something like this in your region? Work with us to try new things!
As a first step, we’re keen to hear what your logistics needs are.
Please complete this Expression of Interest form so that we can get in touch and start figuring out how we can help, and how we can shape this pilot project to meet your needs.
Are you a farmer or food producer?
Are you a retailer, wholesaler, grocer, food hub, restaurant, cafe, or other sort of food seller?
Can we help?
Have an idea, a project or a question? Want help using the Open Food Network software? Get in touch and find out how we can help you with it.
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Open Food Network respectfully acknowledges the traditional custodians of the unceded lands on which we meet, work and live. We pay our respects to their Elders, past, present and emerging and acknowledge their deep spiritual relationship to country.