Farmer
Mulgoa Pastoral are graziers doing the hard work of farming regeneratively in New South Wales. Their beef is verified through Land to Market, one of the world’s leading regenerative outcome-based standards, and managed under Holistic Management principles.
Through Reach for Regen, Mulgoa’s beef is being turned into ready-to-heat meals by Wild Pies and Hagen’s to land on the shelves of Holbrook Hotel and Hagen’s East Brunswick store. From paddock to package to plate, with full transparency at every step.
This is what it looks like when the whole chain works.
Retail
Hagen’s has been one of Melbourne’s most trusted butchers for years, known for their commitment to organic, premium cuts. Now they’re looking at offering more regenerative produce to their customers.
Reach for Regen is working with Hagen’s to bring verified regenerative meat into their stores, and to help their team and their customers understand what that actually means.
Processing
Wild Pies is run by its founder, Jo Barrett. The business uses wild-caught meat, such as deer, to make pies while culling invasive species that damage the Australian landscape.
Wild Pies has a commercial kitchen and through this project wanted to develop packaging and processes that would allow them to take on producers’ meat and create ready to heat products. Wild Pies builds recipes, such as beef pies or lamb curry, using producers’ meat. The finished ready-to-heat meals are then delivered back to the producer for retailing.
Regenerative agriculture is farming that heals the soil.
Healthy soil = healthy food. Regenerative farmers use practices that build up soil life, billions of microbes working like a thriving gut ecosystem. The healthier the soil, the more nutrients it holds. Those nutrients flow into everything grown or grazed on that land, from potatoes to grass-fed and finished beef. Studies have shown regenerative soils can produce more nutrient-dense food.
But it’s not just about what’s on your plate. Regenerative farming is also climate friendly. It draws carbon out of the atmosphere and locks it back into the ground, rebuilds underground water reserves and reduces erosion and runoff when it rains.
Why food transparency matters
Most of us want to eat well, support local farmers and cut waste, but the food system can feel like a black box. Labels are confusing, supply chains are hidden, and it’s hard to know what truly makes a difference.
Reach For Regen opens that box. We want you to know who is involved at every step of your food production. When we have transparency in the food system we can choose what goes into our body.
A Collaborative Approach
This project acts as the first phase of a push to get regenerative produce seen in retail spaces. Holistic Management Cooperative, the non-for-profit initiative Open Food Network and Discover Regenerative worked together to build this experimental project. They wanted farmers to tell their story of why regenerative is so important to YOUR health and the planet.
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